Digital Marketing and Media

Digital Media Technology Overview 

The Digital Marketing and Media Major is designed to provide hands-on education for individuals desiring to enter, advance or improve their skills in the growing fields of digital marketing and media.  This degree provides a broad base of marketing knowledge with an emphasis on cutting-edge digital and social media marketing skillsets.  The degree also focuses on hands-on technology and software skills that are critical in the fields of digital marketing and media. 

Students have an opportunity to select from two different track specializations (Marketing or Media) while completing this degree.  The track specializations provide an easy pathway for students to be able to double major in the Business Administration Degree or pick up additional related certificates.  Completion of the Digital Marketing and Media degree is an academic accomplishment that increases employment potential and can be an important stepping stone toward the attainment of a baccalaureate degree. This associate's degree can be earned fully online.

Marketing Track 
Students complete courses in communication, customer service, public relations, mobile marketing, sales techniques, video editing, and website development. This track if for students who desire career positions as social media managers, public relations specialists, digital marketing associates, sales representatives, customer service representatives, and other challenging marketing-related jobs. 

Media Track 
Students approach media from creative and technical perspectives. Students will take advantage of the latest software to design and produce advertisements and websites, create animation, edit digital pictures and digital video, and produce a variety of other media communication vehicles that meet the needs of the digital marketplace. This track is for students who desire career positions as website developers, publishers, illustrators, graphic designers, multimedia producers, social media managers, and digital marketing associates. Course content covers objectives for various Adobe Creative Cloud certifications, including the following:

• Adobe ACE Dreamweaver
• Adobe ACE InDesign
• Adobe ACE Photoshop
• Adobe ACE Illustrator
• Adobe ACE Animate
• Adobe ACE After Effects
• Adobe ACE Premiere Pro 

Scholarship Opportunity 

Rhodes State has been awarded a Choose Ohio First (COF) Scholarship grant by the Ohio Department of Higher Education. The grant provides scholarships to students majoring in disciplines that significantly strengthen Ohio’s competitiveness in Science, Technology, Engineering, Math, and Medicine (STEMM) education and industry.

Choose Ohio First

Program Highlights

• The Digital Marketing and Media Degree is offered in a hybrid/online format using Zoom and Microsoft Teams for class meetings. Many classes in the degree can also be taken in a traditional daytime format on campus.
• Students can pursue degree in a full-time or part-time format.
• Faculty have extensive and current real-world experience in the fields of Digital Marketing and Media.
• This degree program contains one or more embedded certificates which will be awarded when the certificate requirements are completed.
• Students can easily complete three years of their Bachelor’s Degree at Rhodes State College and then transfer for their fourth year to Franklin University.
• Students can easily double major in Business Administration and Digital Marketing & Media at Rhodes State College.

Real-World Experience

On your educational journey in Digital Marketing and Media, you will participate in an internship for credit towards graduation. Your internship offers the opportunity to develop important relationships and build career-enhancing skills for life after your degree. An emphasis is placed on integrating prior or concurrent classroom learning with your work experience. This solidifies the correlation between what you have learned at Rhodes State and what you are doing in your career. You will receive one on one assistance to find the internship you want with the employer you want to grow with.

Career Opportunities 

Those with Rhodes State digital media degrees are prepared for careers as Video producer/director, Graphic designer, Website designer/programmer, Animator, Illustrator, Multimedia producer, Creative director, and Social media content producer.

additional info about the career

Digital Media Technology Plan of Study