Digital Media Technology Overview 

The Digital Marketing and Media Major is designed to provide hands-on education for individuals desiring to enter, advance or improve their skills in the growing fields of digital marketing and media.  This degree provides a broad base of marketing knowledge with an emphasis on cutting-edge digital and social media marketing skillsets.  The degree also focuses on hands-on technology and software skills that are critical in the fields of digital marketing and media. 

Students have an opportunity to select from two different track specializations (Marketing or Media) while completing this degree.  The track specializations provide an easy pathway for students to be able to double major in the Business Administration Degree or pick up additional related certificates.  Completion of the Digital Marketing and Media degree is an academic accomplishment that increases employment potential and can be an important stepping stone toward the attainment of a baccalaureate degree. This associate's degree can be earned fully online.

Marketing Track 
Students complete courses in communication, customer service, public relations, mobile marketing, sales techniques, video editing, and website development.  This track if for students who desire career positions as social media managers, public relations specialists, digital marketing associates, sales representatives, customer service representatives, and other challenging marketing-related jobs. 

Media Track 
Students approach media from creative and technical perspectives. Students will take advantage of the latest software to design and produce advertisements and websites, create animation, edit digital pictures and digital video, and produce a variety of other media communication vehicles that meet the needs of the digital marketplace. This track is for students who desire career positions as website developers, publishers, illustrators, graphic designers, multimedia producers, social media managers, and digital marketing associates. Course content covers objectives for various certifications, including:

  • Adobe ACE Dreamweaver
  • Adobe ACE InDesign
  • Adobe ACE Photoshop
  • Adobe ACE Illustrator
  • Adobe ACE Animate
  • Adobe ACE After Effects
  • Adobe ACE Premiere Pro 

Scholarship Opportunity 

Rhodes State has been awarded a Choose Ohio First (COF) Scholarship grant by the Ohio Department of Higher Education. The grant provides scholarships to students majoring in disciplines that significantly strengthen Ohio’s competitiveness in Science, Technology, Engineering, Math, and Medicine (STEMM) education and industry.

Choose Ohio First

Digital Media Technology Highlights

  • Students will be working with iMac computers
  • Industry standard software like Adobe is used
  • Students will be designing and creating actual digital media productions that are relative to the current marketplace.
  • Students apply these skills in an internship

Career Opportunities 

Those with Rhodes State digital media degrees are prepared for careers as Video producer/director, Graphic designer, Website designer/programmer, Animator, Illustrator, Multimedia producer, Creative director, and Social media content producer.

Digital Media Technology Plan of Study

view plan of study

Student Success Navigator

Crystal Snyder

Student Success Navigator
snyder.c@rhodesstate.edu
(419) 204-9885